Saturday 23 July 2011

SLUMBERING SMUGNESS EATS INTO THE VITALS OF A BRAND 
Thursday, November 18, 2010
Of course some realise their mistake and attempt mid-course correction – Mercedes (now following lower price high volume strategy), Star bouquet of channels (which is regaining its number one position through revamped programming and positioning, after it had lost to Colors), Coke (which realised that every experiment to undermine Thums Up was actually benefiting Pepsi more than Coke), and many others.

So, let complacency not consume your brand. You may not get a second chance to regain lost ground.